AOL reports strongest display ad growth in seven years
AOL has announced that its display advertising revenue is up 7 per cent to $340 million, marking the largest growth in profit generated from ads in seven years. This has brought the company’s total...
View ArticleNative approach to banner and display advertising results in 100% of ads...
A native advertising approach to banner and display ads has returned a result of 100 per cent of ads viewed, according to research.Native ad provider Respond commissioned media research technology firm...
View ArticleSurge in programmatic revenue drives AOL ad income up by 18%
AOL has reported an 18 per cent year-on-year rise in advertising revenue to $473.4m (£297.3m) driven by a surging 37 per cent increase in programmatic advertising revenues.Revenue from third party...
View ArticleUK to be first country where over half of ad spend goes to digital, says Group M
In 2015, £1 of every £2 spent on advertising in the UK will go to digital and online media, research by Group M has predicted.This will make the UK the first country where over half of all ad spend...
View ArticleOnline ads can become ‘electronic wallpaper’ if not planned well – brands...
Brands and agencies have had mixed reactions to Google’s viewability study, which revealed more than half of online ads are not seen by consumers.The study, conducted across Google’s display network...
View ArticleNon-human traffic more prevalent on video sites than display in UK, says...
Non-human traffic is more common on video sites than display ad ones in the UK, according to new figures from ComScore out today.In the UK, 89 per cent of ComScore's MMX top 100 properties which offer...
View ArticleMicrosoft’s exit from ad sales signals the last throw of the dice for its ad...
Microsoft’s exit from the world of online ad sales is tempered by the volume and market share gains it stands to make for its search business through AOL in what could be the last throw of the dice for...
View ArticleTrinity Mirror sees print revenue drop 10.3% with regional titles...
Trinity Mirror has reported a 10.3 per cent decline in publishing print revenue following the closure of six of its titles, contributing to a 7.8 per cent drop in overall revenue on a like for like...
View ArticleAlmost half of advertising agencies plan to hire more staff in 2017
Almost half (43%) of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease, according to a fourth quarter survey of advertising agencies...
View ArticlePandora rolling out muted video and responsive display ads
Internet radio and streaming company Pandora has announced that it will roll out muted video and responsive mobile display ads to all its advertisers on January 19. The new ad formats are meant to...
View ArticleDigital marketing spend to hit $118bn by 2021, but budgets will shift to...
Technology and market research company Forrester forecasts digital media spending will increase to $118bn by 2021, but it projects this spending will slow overall as marketers emphasize brand...
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Marketers focusing on ad sentiment and relevance make gains over adblocking...
While digital advertising dominates our multi screen world, taking a closer look at user experience is key to understanding how consumers feel towards the ads they see online.A survey by the...
View ArticleDisplay ads, driven by social and video, to breach over 50% of internet ad...
Innovative ad formats like video, paid content, native and in-feed social media ads will drive a 14% annual growth in global display advertising between 2016 and 2019, according to research from...
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